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3 Tips to Make Customers Key in Your Business Referral Plan
| Posted on 30 January, 2013 at 1:59 |
3 Tips to Make Customers Key in Your Business Referral Plan
by Christian Creating a valuable business referral plan can be vital to the
continued growth of your company. Since the best source of referrals is
always going to be happy consumers or clients, you cannot find a move
valuable prospect than an individual that has been sent to your business
from a satisfied customer. The biggest challenge for any business is
how to get their satisfied customers to openly and actively promote
their products and services. Make the Business Referral Plan Work for You There are a few basics to implement in any good marketing plan that
will help to train your current clients to be walking, talking
representatives of your business. Ask It may sound simplified and it is. However, often the simple task of
asking for referrals falls to the wayside in the day-to-day grind
oftentimes. The best time to ask for a business referral is while in the
process of delivering the most excellent services or products. For
etiquettes sake, try not to ask for referrals at the beginning of a
transaction, but instead as the transaction is being completed such as
when making changes or during the signing of a contractual agreement. Teach Your Consumers to Work for Your Business Make it as easy as possible for your current clients to refer your
business. While many of your consumers would be happy to refer you, they
may not know how. Create a short, catchy and easy-to-remember URL for
referrals, or give away free business cards near where consumers pay or
check out from your products or services. Buy or build a sign up box
where customers can sign up to a monthly newsletter or jot down a
friend’s contact information. If you utilize online review services like
Yelp, make sure to share where consumers can go to leave you a positive
review. Buy that easy-to-remember domain name to redirect to your
review site. Thank Your Referrers Always thank referrers. Find a manageable system for rewarding and
acknowledging those who refer their friends, family and associates to
you. For those who refer entire businesses to you it’s important to find
something bigger and better than the acknowledgements you give those
individual referrers. Consider consulting a marketing expert to help you
create your own method of referral rewards for your employees as well
as your consumers or clients. Word-of-mouth is still the best method of marketing referrals in
today’s digital age. While many of the referrals today do come through
digital platforms such as social networks, they are still, in essence,
the same as those referrals given face-to-face. Those consumers who come
to your business via a referral from a friend or associate are arriving
on your business’s doorstep with a default level of increased trust
that differs from a walk-in or browse-by type of consumer. Always
nurture those relationships and you will have one more customer willing
to increase the chance of word-of-mouth style referrals. This continual
cycle of any good business referral plan will work for your business,
even after closing time. Christian Fea is CEO of Synertegic, Inc. A Joint Venture and Referral
Marketing firm. He exemplifies how to profit from Joint Venture and
Referral relationships by creating profit centers with minimal risk and
maximum profitability. |
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